Gowalla:

Highlights are like little rewards you can give to places that are important to your life. Some are quite straightforward and practical like Best Cup (of Coffee). Some are a bit more esoteric or inspirational like My Happy Place and Scenic-At-Night. Regardless, they’re all fun. We’ve launched the feature with 18 unique Highlights and more will be added — hopefully inspired by your suggestions!

Mayorships are cold. Items, Pins, Photos, and Highlights are warm and fuzzy. More reason why I prefer Gowalla over Foursquare — and I suspect — Facebook Places.

Although I wish I can add more than one Alma Mater; I have been to more than one school after all.