Oliver Cameron’s previous app was Friends, which I really liked on paper because it shares the same ideas as Windows Phone’s People hub — in fact, I’d sent an email encouraging Cameron to build the iOS version of the People hub — but the sluggish performance made it unusable on my old iPhone 3G.

Everyme, by the sound of it, is basically the next version of Friends.

With Windows Phone’s People hub, you can see a history of the various times you’ve contacted that person via email/phone/text/IM alongside their contact info. So rather than trying to remember whether a conversation happened over email or text or IM and therefore which app to look in, you can just look for the person instead. One of the new things coming to Everyme seems to be the ability for the app to hook up with Gmail to build a more complete correspondence history. I like this. I’d like it even more if Everyme could link with call and text history and the built-in Mail app — not everybody is using Gmail — but I’m not sure Apple has APIs for these.

The other new thing is group messaging. Personally, I don’t appreciate non‑standards-based forms of communication — I’ve turned off iMessage on my iPad — but it does give the app an additional USP and could make it sticky. Clever, but whether that plays out or not, I’m not sure.

I hope that when TechCrunch said they’ll launch in November, they meant the 1^st, which is in two days. I can’t wait. After all, it’s also a Tuesday, a.k.a. the “traditional” day for product launches.